Pantone’s Color of the Year Is a Comforting Start to 2020

Ahead of the start of a new era that will no doubt bring intense new challenges, the Pantone Color Institute has announced that its 2020 Color of the Year is PANTONE 19-4052 Classic Blue, a deep blue shade that’s at once comforting and relatable.

The indigo hue brings to mind both the constant and the classic; the sky at dusk, an impeccably tailored suit, serene waters, or a bowl of perfectly ripe blueberries.

Pantone’s selection of Classic Blue for 2020 is richer when you consider the history of the Color of the Year franchise, which began 20 years ago in 1999. That year, the color chosen was Cerulean, a serene shade that represented the excitement of a new millennium and offered a calming visual to the anxieties that preceded Y2K. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the color dominated a global industry.

  • Growth through innovation/creativity:
    Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
  • Increased profits:
    The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
  • Higher business values:
    The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.
  • Lower staff turnover:
    This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.
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