PANTONE 16-1546 Living Coral
An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
About Pantone Color of the Year
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
About The Pantone Color Institute™
The Pantone Color Institute is the business unit within Pantone that highlights top seasonal runway colors, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.
Partners & Licensees
Tribute Portfolio x Pantone Color of the Year
Among the joyful pursuits that Living Coral symbolizes, travel tops the list – often creating experiences that enable human interaction and social connection. In celebration of Living Coral as the 20th Pantone Color of the Year, Pantone has partnered with Tribute Portfolio, Marriott International’s newest collection of independent and characterful hotels, to create a first-of-its-kind pop-up pantry that will allow people to experience an immersive tribute to color at select hotels around the world. Together, Tribute Portfolio and Pantone will introduce a series of interactive Pantone Pantries in indie-spirited and creative communities around the world, beginning at Art Basel Miami at the Royal Palm South Beach Miami Resort and then traveling to The Alida Hotel in Savannah, Georgia and The Slaak Rotterdam, in The Netherlands next year. Each Pantone Pantry by Tribute Portfolio will be customized to reflect the character and personality of its host city and will be designed to take guests on a whimsical journey of character, color, and captivating design. Collaborating with a series of artists and influencers, Tribute Portfolio and Pantone will curate travel-inspired, artful installations using different mediums and highlighting the 2019 Pantone Color of the Year palette.
Learn more: TributePortfolio.com/Pantone
For the second year in a row, Pantone has partnered with Adobe Stock to offer a curated Color of the Year collection to inspire and assist the creative community. Living Coral illustrates a natural, yet dynamic and energizing tone that is perfect for designers across verticals looking to energize and enliven creative elements with a softer edge. With more than 125 million visual assets, Adobe Stock is an amazing resource for creatives to seek visual inspiration and creative development.
Learn more: Adobe Stock
butter LONDON, the prestige color cosmetics and nail lacquer brand, is once again partnering with Pantone to introduce a limited-edition butter LONDON x Pantone Color of the Year 2019 collection. The exclusive six-piece collection featuring Living Coral nail lacquers will be available in the US at butterlondon.com, ULTA.com and kohls.com beginning in December 2018, as well as a Living Coral Plush Rush Lip Gloss and Blush Stick beginning in January 2019.
Learn more: www.butterlondon.com/Pantone-Collection
FedEx Office, a leading provider of convenient printing, packing, and shipping services and a subsidiary of FedEx Corp. (NYSE: FDX), joins Pantone in the celebration of Living Coral as its 20th Color of the Year. For creatives across industries, color is important in communicating their vision and their brand. FedEx Office has state-of-the-art color management technology, and with Pantone, enables professionals to feel confident they have the right color every time.
Learn more: www.fedex.com/en-us/office.html
BrownTrout, a global leader in dated calendars, is expanding its collection to include special edition products commemorating Living Coral as the 2019 Pantone Color of the Year. The collection includes a lined journal, as well as non-dated weekly/monthly planners in two convenient sizes.
Learn more: www.browntrout.com
Copenhagen Design, known for their classic Pantone Living collection that invokes the iconic Pantone Chip design, is bringing the Pantone Color of the Year to life for designers and color-lovers alike. For use at home, in the office or on the go, the collection offers the classic mug and keychain in PANTONE 16-1546 Living Coral, enabling anyone to experience the joy of color every day.
Learn more: copenhagen.design/
Kravet, industry leader in to-the-trade home furnishings, is proud to partner with Pantone to bring the Color of the Year 2019 selection, PANTONE 16-1546 Living Coral, to life for the interior design community. In celebration of the announcement, Kravet presents fabrics inspired by the animating and effervescent coral hue, as well as decorative accessories that invoke the warmth and energy of the color.
Learn more: kravet.com