Outdoor banners have long been used as a way of promoting an organisation or event to a large audience. However, they are only going to be effective if they are properly designed. Aspects such as typeface, colour choices and size can all have an impact on its ability to attract people’s attention and persuade them to act on the message being communicated. In this post, we’ll look at six ways you can improve your banner design so that it has a greater impact for your business.
- Simple designs work best
There’s an awful lot of information you can put on a banner, however, making it overly complex can work against you. The reason for this is that most people usually spend only a few seconds looking at a banner because they are driving or walking by. This gives them limited time to take in the information they see. By making your design simple, you give them the opportunity to find out everything they need to know in the short amount of time they have. If you include a lot of information the key message might not get seen. When designing your banner, therefore, make sure people can understand the key points of your message just with a quick glance.
- Size matters
To have maximum impact and to attract the attention of larger numbers of people, an outdoor banner should be big. Ideally, you want it to be able to capture the attention of people at a distance, as well as those nearby, and small banners are less effective at doing this.
It’s not just the size of the banner which is important, the size of the typeface and any images are also crucial. Ideally, if you want your text to be read clearly over a distance of 30 metres, the typeface should be around 30cm in height. However, before deciding, other factors need to be considered, such as where the banner will be displayed and the average distance a person will be when they see it.
- Create an eye-catching focal point
There will be key messages that you want to communicate in your banner and it is important to put these in a place that will have the most impact. When doing this you are creating a focal point, the part of the banner that you want your reader’s eye to be drawn to.
Focal points can be created in a number of ways, through the use of contrast, such as white font on a dark background, or by putting important information inside a brightly coloured shape. You can also use images to draw attention. Ideally, you should seek advice from your banner designer in helping you with creating impactful focus points.
- Don’t forget to include a call to action
If you are using your banner for advertising purposes, then, like all effective advertisements, you should include a call to action. After all, you don’t just want people to admire the banner you have created, if it is going to be effective, you want them to act. A call to action directs them to take the action you want.
Examples of calls to action include Call Us Today, Book Tickets Now and Visit Our Showroom. To make these more effective, make them quick and easy to read and create a focal point for them on the banner so that they get noticed.
As most people now carry smartphones, using a call to action that directs them to your website (e.g., Visit mybusiness.com Now) can lead to immediate responses.
- Choose the right materials
Banners can be made from a variety of materials. Before deciding, you need to consider where the banner is to be displayed and how long you want it to last for. This is because some materials are stronger and more durable than others.
Perhaps the best material is PVC vinyl. This is an exceptional material on which to print, ensuring your banner looks as good in real life as it does on the computer screen. Additionally, this long-lasting material is robust enough to bear the brunt of the wind and rain over the long term and, being vinyl, it is easy to clean – which is ideal for banners that are sat by the side of a busy road for months on end.
- Remember that a banner needs to be mounted
If you are going to create your own design, then take into account that the way a banner is mounted may affect the way it needs designing. For example, some banners need grommet holes to allow them to be tied securely to fences and posts. If you put key elements of the design in the places where the holes and ties are positioned, the information won’t be clearly seen.
The sheer number of banners we see every day tell us how useful organisations up and down the country find them. However, not all banners are effective at doing the job you want them too. Hopefully, the tips provided here will help you create banners that have a real impact on your business or event.
If you are looking for a banner for your organisation, check out our banner page.